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February 13, 2008

Blog: What is the 2008 definition?

Filed under: Business — admin @ 7:35 am

The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Blogging combined the personal web page with tools to make linking to other pages easier. People maintained blogs long before the creation of the term blog.

As new technologies appear every day, the definition of blogging is something that is constantly changing. Technology is continuously redefining what a blog is, what a blog can be, and what a blog should do.

For many years, the definition of a blog was a text-based website that kept records of days, similar to a captain’s log on a ship or a journal. However, this started to change as the group of people who kept blogs became more diverse. The more bloggers began to explore the limits of the medium and of the technology that made it possible, the more the boundaries expanded of what a “blog” was.

Today, there is an abundance of blogs: personal blogs, business blogs, photo blogs, and even video blogs. Mobile blogging devices are changing the definition of blogging entirely by making it possible for a blogger to create even more types of posts. (This form of blogging is a moblog).

I mentioned business blogs earlier and there is yet another element of the blogging world starting to redefine blogging. That is the corporate blog. Companies are using corporate blogs to announce new products and services or to react to public criticism on a particular issue.

As more and more companies hire writers to keep blogs with the sole purpose of creating positive buzz about their brand, blogger’s across the globe are arguing about whether these corporate blogs are really worthy of the name.

Between all of these different forces that are constantly expanding and reshaping the blogging world, it is difficult to imagine the definition of what is and is not a blog remaining fixed for very long.

Blog: What is the 2008 definition? No one definition entirely fits a blog.


Anita Bruton is a freelance writer specializing in providing promotional and marketing material to small businesses, entrepreneurs and other business professionals. For a free report on promoting your business online, visit her website at http://www.anitaspen.com.

February 4, 2008

Five ways to keep your visitors reading more and reading longer

Filed under: Business — admin @ 11:55 am

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What is the purpose of your blog? Of course, the answer is to drive visitors to buy your products or use your services. The longer your visitors hang around your blog reading the information you share, the more they get to know you, like you and trust you. How can you keep your visitors interested enough to hang around and read more?
Here are five tips to keep those vital visitors happy:

  1. Give your blog visitors unique content. Be original. People stick around longer if they find something that they haven’t seen anywhere else. This doesn’t mean your content has to be totally unique. It can be similar to other content but put a twist on it. Take this blogging series for example. Plenty of other blogs write about blogs and blogging. But I put my blog and blogging posts into a series.
  2. Give your visitors a way to save or print the material you write. Of course there is the standard copy and paste into a word document or right click and print; but look what I’ve done with the Writers Corner. I give you a way to save each post as a PDF. Save it to your computer for future reference or print it out.
  3. Provide an online directory of resources and links for your visitors. My resource and links page is a growing list of people and sites that I have done business with or who provide information I find useful and hope my readers will as well.
  4. Make your text easy on the eyes. You do not want it too big or too small. You don’t want it too light or too dark. Too big and your text can come across as yelling, much the same as using all caps. Too small, and your text becomes difficult to read. Use a 12 pt font for consistent results. Try to use a black or dark blue font on a white background for easy reading. Too light, and visitors will be straining their eyes to see it.
  5. Be professional and double check your content for spelling and grammar errors. Mistakes in spelling and grammar are huge turn offs to your visitors. Please, please, edit and proofread carefully! Even after you publish your post, go back in a day or two and read it again. Often a mistake that was hiding from you will blatantly pop out a couple of days later when your eyes are seeing it fresh!

There you have it; “Five ways to keep your visitors reading more and reading longer.”


Anita Bruton is a freelance writer specializing in providing promotional and marketing material to small businesses, entrepreneurs and other business professionals. For a free report on promoting your business online, visit her website at Http://www.anitaspen.com.

January 28, 2008

Strategic Ways to Promote Your Business Online

Filed under: Business — admin @ 11:35 am

By Anita Bruton

Promoting your business online

Is your business online or is it a traditional brick and mortar business? No matter which type of business you have, promoting your business online brings you an expanded market. If you want your business to explode globally there are several things you can do to help it get there.

Let us look at some of these ways to promote your business online.

Article Marketing

Online article marketing serves a dual purpose. It provides publishers with free content and advertisers with free advertising. Articles written specifically for the writers target market are distributed to a number of online publishers catering to those markets as well as article directories like Ezine Articles. Writers are able to target their audience with informative content, sent to an already interested group of readers. The more articles you submit, the more you become recognized as an expert in your field.

Blogs

A blog for your business will provide you with an opportunity to share your expertise and knowledge with a larger audience. A blog is an easy way to add informative content to your site, making it more search engine friendly. Blog posts should be short, 250 to 400 words is optimal. Be sure to provide information to your visitors related to your business, but helpful and informative to their needs.

Email Marketing Campaigns

Email Marketing plays a vital role in a business’s marketing plan. It allows you to build customer loyalty and gain new customers. One of the most cost effective ways of generating profits is to use effectively the power of email to communicate with your subscribers. Fill your email campaigns with informative and interesting material and you will find yourself reaping the benefits.

Web Content

The home page of your website should capture your visitor’s attention and keep them there. It is the most important page of your entire site. You have only five to seven seconds to peak the visitors interest and keep them on your site. On this one page, you need to tell your visitor what your site is about as well as entice them to explore your site.

Make sure that your site has good, useful information that people want. Be brief and direct. Your Website is the door to your store, whether you are selling products or services. Be sure that you make a good first impression on your visitors and keep them browsing your pages.

CONCLUSION

I touched only on the highlights of each form of Internet promotion, Even if your goal is just to increase business locally, using any of these methods will help to increase your client base.


Anita Bruton is a freelance writer specializing in providing promotional and marketing material to small businesses, entrepreneurs and other business professionals. Visit her website at http://www.anitaspen.com to receive her complimentary report: Six Strategic Ways to Promote Your Business Online.

January 16, 2008

Look in Becca’s Closet to find Miracles of Hope

Filed under: Family Matters, News — admin @ 12:11 pm

Miracles of Hope

For the third year in a row, Miracles of Hope, http://www.miracles-of-hope.com, is collecting Prom Dresses for Katrina Victims through Becca‘s Closet, http://www.beccascloset.org.

The Prom Dress campaign, for those who don’t know the story, began with Rebecca Kirtman, a remarkably caring 16 year old from Florida. In the spring of her freshman year at Nova High School, Rebecca started a dress bank to provide dresses and accessories to high school girls who wanted to attend their prom or homecoming but could not afford it. That year, Becca was able to collect over 250 prom dresses. Regretfully, Becca passed away in a tragic automobile accident on August 20, 2003, but her legacy goes on through the efforts of friends and family.

Last year Becca’s Closet and Sharon Stone’s organization, Planet Hope, helped Miracles of Hope with every single girl who contacted them for help. In addition, Planet Hope also donated two designer gowns, along with accessories of jewelry and perfume for the girls. Donations are accepted all year long, however, the deadline for this prom season is April.

Miracles-of-hope.com is helping direct collections to the areas who need help, for example, there is a group of 40 high school musicians who are going to New Orleans to give a concert and donate 100K worth of musical instruments. They contacted Miracles of Hope because a couple of the girls want to collect gowns so they are setting them up for their collection to go to a Becca’s Closet chapter in that area. Denise Marhoefer, founder of Miracles of Hope, also says that, “anyone who would want to collect and be responsible for sending them to the Katrina area can collect for me that way, I have people on the ground there who can distribute.” She goes on to say that she is concentrating on helping the hardest hit areas this year.

The Miracles of Hope Network is a fantastic organization dedicated to helping children all over the world. The description on their website states, “Miracles Of Hope Network is made up of child agencies, organizations, and celebrities world-wide, who are dedicated to the creation and restoration of good in the lives of children.” These agencies and organizations include: The Defense Foundation for Children, The Juvenile Defender, Healing Horses, Brainstormers INC, and 911 Gear.

You can visit http://www.miracles-of-hope.com and view a “RockYou” slideshow of the beautiful gowns. It is amazing to see one girl’s legacy touch so many hearts. The inspired spirit of humanity moves on.

If you would like to assist in this worthwhile project, please visit http://www.beccascloset.org to either find a chapter near you or start a chapter of your own. You can also contact Denise Marhoefer at defensefoundation@gmail.com for information about sending dresses directly to the Katrina area for distribution.

Written in collaboration with Mary Beth Marino, The Writing Editor, www.thewritingeditor.com

October 6, 2007

Boundaries

Filed under: Business, Family Matters — admin @ 5:22 pm

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Can you define the line where your business life ends and your family life begins? Do you have a clear goal in mind, or better yet a series of small goals that lead to an end goal? A very good friend of mine, Sally Kuhlman of Virtual Simplicity and Coach Sally, is very big on goals and boundaries. Here are just a few tidbits I’ve learned from her.

Setting definite boundaries between your home and business life is very important. As crucial as it is to set boundaries for your children or even pets. Boundaries help us to cope with the many “hats” we wear in our day-to-day dealings with family, clients, and business associates.

Boundaries are some of the most difficult things to establish when you work virtually. When you start a home or virtual business, you are no longer restricted to the 9 to 5 daily grind of the corporate world. However, you are also pressed to make enough money to make it worthwhile right away, leaving you with the feeling that you need to be “available” at any given moment. You spend hours every day building your business, prospecting for clients, and creating your marketing tools. In that first year it’s easy to find yourself drifting farther away from your home life and working 12 to 15 hours a day. In the end your family is feeling neglected and you feel discouraged and stressed out.

When speaking with Carrie Lower of CL Consulting and Administrative Services, she emphasizes to her business clients about the importance of scheduling time for work and family. The benefit of working from home is that you can adjust your work hours around your family activities. Carrie shares that her computer screen is turned off, or the laptop is placed in hibernation during key family times. This way she can dedicate these times to her kids. Meanwhile after dinner is served and kids are tucked into bed, she can use that time to put the finishing touches on projects, attend seminars, or returning phone calls and emails.

The first step to relieving some of that stress is to sit down and write out your goals. Include your personal goals with your business goals and try to be as clear as possible. If you have a huge goal, break it down into several definite steps that will lead you to that goal, something that can be measured in your eyes. The next step is to take those goals and set some realistic time values to them. It is important to prove to yourself that you are making progress. It’s all too easy to give into that panicked feeling that you are spinning your wheels and going nowhere fast prompting the urge to work that much harder and longer.

With goals firmly in mind you can start to budget your time. I would do this on a weekly or monthly basis, setting aside a specific number of hours for client time, business time, family time, errands time and “me” time. That last item is very important to your mental health believe me. Leave enough room in there for the unexpected and every month or so review your time budget and revise as necessary.

With clear goals and boundaries well in hand you will find your stress level decreasing, you will appear more professional, and your business will blossom.

Pam Sargant
Graphic Artist/Illustrator/Writer/Song-writer
Owner of Delaney Imaging
Author of Mother’s Survival Kit and Christmas Survival Kit (Coming Soon!)

October 3, 2007

How to Spend Quality Time with Your Children When You Work from Home

Filed under: Family Matters — admin @ 10:05 am

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One of the top reasons people decide to work at home is family. You can break that down even further to include; wanting to stay home to care for younger preschool children, wanting to cut down on the cost of daycare, needing flexibility to care for ill family members, or preparing for a new child. There are many more variations on the same theme and as many reasons as there are people staying at home, but for this article we are going to concentrate on spending more time with your family.

Starting and running your own business is a difficult and time-consuming proposition. Starting and running your own HOME business can be even more difficult. What starts out as a great idea to balance the needs of money and family, ends up becoming a headache with long nights, stress, and strained relationships.

The most common question I hear is how do you handle a home business and care for a small child at the same time. The difficulties are obvious. To a small child the world revolves solely around them and they rarely choose to let go of that control on your attention. Add to that the very genuine concern for your child’s safety and you have a no win situation. Budgeting your time and restricting your work hours to when your child is asleep can work, but also can leave you with little or no sleep and a crabby spouse which is a whole other mess we’ll explore at a later date.

The best solution I’ve found is to simply keep the child with you, either in a playpen or at a table within your sight. Now you’re probably thinking, “Oh I could have thought of that,” but there’s a bit more planning involved than just locking yourself and your child in a room for 8 hours. First of all if possible you need a fair sized, well-lit room with limited exits. That way you can divide your attention between your work and your child and be confident that he/she is not going to suddenly fall down the stairs, or get into something dangerous. This room could be a combination office/playroom, your living room, or your kitchen. When you start off on this adventure with your child, go over the room with a fine-tooth comb to make sure it is completely secure for your child and convenient for you. Also plan your room in such a way that your child can’t pull out plugs, mess up your filing system, or generally cause havoc while you are working.

Once you have your room picked out and the layout planned to your satisfaction, you need to stock it. Of course you need all your work materials. That would include your computer, your filing system, a portable phone, as well as anything else that is essential to your particular business. You also need to consider the needs of your child. The key idea here is to save as many steps as humanly possible. Set aside a corner of your chosen room just for your child and include his/her favorite toys, books, games, and craft materials. For younger children, include a playpen for naps. In your part of the room also include non-perishable snacks and juice boxes or ready-made bottles. You may also want to include a coffeemaker or cordless kettle set up somewhere safe to attend to your own needs. One other item I included in my own room was a television and dvd/vcr player along with a large arsenal of educational videos.

Now that you have chosen your room, planned the layout, and stocked it fully, you can start to work right? Wrong. You’ll never get any work done without a little time-management and planning. The next step would be to come up with a flexible schedule for the day, and I emphasise flexible. Estimate how much time you are going to need for work that day and balance your schedule between that and the needs of your child. Plan out your child’s activities, snack breaks, and down time. Remember to add in down time for yourself as well as time at least once a day for some physical activity.

Typically a young child’s average attention span is directly proportional to their age. Meaning, a five year old will have an average attention span of five minutes. This of course is not a hard-fast rule but a guideline, as every child is unique with different needs and temperaments. For the child with a shorter attention span, giving them one activity at a time could drive you crazy. Better to give that child a choice of two or three activities at a time, giving you at least 15 minutes of uninterrupted work time. Longer if his/her attention is recaptured by the choices available. You need to take into account your child’s particular temperament and attention span when creating your schedule. I would not however recommend giving your child too many choices at one time. The end result may well be that your child will run through all the activities at a much faster rate or even worse, create a mess of epic proportions resulting in less work time and more clean up time for you.

While we are on the topic of cleaning, children as young as two are capable of learning basic clean up rules. For instance, a two year old can be taught to put one toy away before taking out another toy. This is a habit you can easily instill, without interrupting your work, with a simple reminder at regular times.

What kind of activities can you plan? Playtime is a given. Encourage your child to use his/her imagination to create various scenarios for their favorite toys. You can schedule story time to coincide with your downtime and just before nap-time (if your child still takes naps).

As a side note to naps and sleep patterns, remember that consistency is the key to happy slumbers. That part of your schedule should be set in stone. Even the most active child can still have nap-time up to five years of age without affecting their nighttime sleep patterns. I know most people stop naps because their child will not sleep properly at night, but I can tell you with experience that, though bedtime may be delayed for a short period of time, if you are consistent in your nap and night rituals it will return to normal before you know it.

Craft time is a popular activity with the preschool and kindergarten set. You can find age appropriate crafts online or at your local library. Coloring is a great craft that takes little preparation and encourages imaginative play. Play dough is also a great way to occupy your child’s attention. You can find recipes for play dough all over the Internet as well as at your library, or you can simply buy it. I buy mine at our local dollar store. Saving ordinary household items for crafts not only sparks your child’s imagination, but also saves your local landfill.

Quite simply, the main benefit of keeping your child in the same room with you while you work is that you have the opportunity to bond and spend time with your child. Planning ahead and keeping your schedule balanced and flexible will help you spend time with your children and get your work done.

Pam Sargant
Graphic Artist/Illustrator/Writer/Song-writer
Owner of Delaney Imaging
Author of Mother’s Survival Kit and Christmas Survival Kit (Coming Soon!)

Virtual Assistance

Filed under: Business — admin @ 9:36 am

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Today, I would like to talk a bit about the industry I belong to.

Hi, my name is Pam Sargant of Delaney Imaging, and I am a Virtual Assistant, VA for short. I know most of you are wondering just what a VA is. A VA is a skilled professional who can assist their clients with a variety of tasks ranging from word processing, bookkeeping and time management to specialized tasks such as imaging and web design, just to name a few. The difference between these professionals and an employee is that a VA can work from virtually anywhere and has a vast network worldwide.

VAs typically work from home, and although some of them prefer to work locally, most of them have clients all over the world. The advantage of hiring a VA can be measured in both time and money. Since a VA is hired to do one specific job, you are charged only for the time required to complete that job, as apposed to paying for a full or part-time employee for not only their time working on that specific job, but also for wasted time. A VA does not require vacation pay, unemployment insurance, tax deductions, or any of the other deductions you would normally spend on an employee. As a contractor, they are responsible for those deductions themselves. A VA also frees up your time, doing the time-consuming mundane tasks you hate doing, so you can better concentrate on; building your business, spending more time with your clients, and spending more time with your family. A VA gives new meaning to the phrase, “The right tool for the right job”.

Pam Sargant
Graphic Artist/Illustrator/Writer/Song-writer
Owner of Delaney Imaging
Author of Mother’s Survival Kit and Christmas Survival Kit (Coming Soon!)

Landing Clients – It’s all in the Bait

Filed under: Business — admin @ 5:37 am

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By Laurie Dart

A couple months ago, I told my husband I was going to revamp my business by defining a niche and a target market. My niche is writing. My target market – well, at the time, it was anyone or anything that needed writing or editing services. “Don’t you think you’ll be limiting yourself by concentrating JUST on writing?” he asked me with obvious concern. “No, not at all” I quickly responded. He looked at me puzzled. My husband loves stories so I knew a fishing analogy would help him see the light.

“You know how when we go fishing you use a lure and I use worms?” I asked him. “Yes,” he replied still visibly confused. “Well, what do I catch and what do you catch?” I asked with some sarcasm. “You catch a lot more fish than I do that’s for sure – but mine are bigger!” he said with a level of confidence reserved only for things he is passionate about – fishing being one of them. I knew he understood immediately. A fisherman always does – perhaps it’s all that time they have to contemplate the meaning of life as they wait for “the big one” to strike. Make no mistake about it – if you want to land a big one, you need the right bait. My husband understood the analogy right away because he knows when I fish with worms I catch all kinds of different fish, but most of them are small and I use a lot of bait.

I’ve always loved fishing with worms and even raised night crawlers when I was a teenager. I never really saw the merits of using a lure and certainly never thought a fish would be interested in a flashy piece of metal. When I fish, I carefully position my worm around the hook and cast everywhere that looks inviting and weed free. Then I sit and wait. The first few nibbles always excite me and I usually try and set the hook too soon. More times than not, the worm and hook are too big for the fish so I can’t catch the fish but I keep the worm for several casts. Sometimes however, when I cast out, the worm breaks free and lops off a few feet from where my hook hits the water and I get aggravated! So I normally spend the day feeding all the little fish in the lake.

Meanwhile, my husband is carefully choosing lures and trying different casting techniques in his quest to catch a fish. When I ask him why he keeps changing lures, why he doesn’t just stick with one and be done with it, he tells me that his choice of lure is dependent upon many factors. “Really” I wonder to myself – although he apparently sees the question in my eyes and feels the need to explain. Apparently the water clarity, time of day, depth, water temperature, type of water, and type of fish desired (among other things) determine the size, color, shape and texture of the appropriate lure. Wow, that seems like so much work! I thought fishing was supposed to be relaxing. Once he finally chooses a lure, he casts out and reels in and casts out and reels in and casts out and reels in. Good grief, I just throw my worm out and wait. Not him, he tries this spot and that spot until suddenly, bam, he hooks into a big ole bass. Then the excitement begins as he really wants to land the fish. It’s usually a big one – enough to feed both of us and make a tasty dinner. It’s hard work and it takes some time, but he almost always lands the fish. Content and proud, my husband displays the fish for the required “look at the monster I caught” photo and then cleans it. More often than not, I am very happy because if we had to eat the fish I caught, we would be cleaning fish for quite a while.

Defining a target market is like fishing with a lure. As a business owner, you increase your chances of successfully landing clients by careful defining your target market. How old are they? Where do they shop? How much money do they make? Where do they live? What are their hobbies? Where do they work? If you spend some time gathering this information, you’ll know where to cast your line and how to choose the most effective “lure” to attract the customers you desire.

You are not limiting yourself or your business by defining a target market; in reality, you are attracting a world of new and exciting possibilities.

Laurie Dart, author and owner of Writing Wisely, is the author of the Everyday Guide to Writing Wisely. She provides writing and editing services to entrepreneurs and small business owners looking to make a lasting impression with their target market. Visit the Web site for more information: http://www.writingwisely.com.

September 29, 2007

Graphics in your blog posts?

Filed under: Business — admin @ 11:44 am

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You may have noticed that I have at least one image in every blog post I make. Yes, this is mostly because I’m a graphic artist and wish to promote myself, but it also serves another purpose.

In the online community image is everything. While content is the most important aspect of your web site, the look and feel of your pages, blogs, and ezines also play a part in converting one time visitors into returning visitors.

Images in any web page or blog post act like white space, especially when you have a lot of text. They help to break up the text giving the visitor a break from reading. They also help to make the page look more appealing to the visitor and increase the visibility of your articles.

However, you can’t just slap any old graphic in there and leave it at that. Some important things to consider when adding images to your blog are:

  • Does the image relate the topic you are discussing?
  • Is the image a convenient physical size?
  • Is the image properly optimized for quick online viewing?
  • Is the image in a format that is easily viewed by all browsers
  • Is the image royalty-free?
  • Along the same vein, is the image copyrighted by someone else?

I should explain. Royalty-free images mean that you do not have to pay a fee to someone every time you use that image. It does not however mean that they are not copyrighted. The artist may have specific instructions regarding their artwork such as requiring a link back to their own site and receiving proper credit in each post.

You can use your own photos, find royalty-free photos and images by doing a search on a search engine, or you can commission a graphic artist to create a custom-made image for you.

Pam Sargant
Graphic Artist/Illustrator/Writer/Song-writer
Owner of Delaney Imaging
Author of Mother’s Survival Kit and Christmas Survival Kit (Coming Soon!)

Creating Partnerships

Filed under: Business — admin @ 10:44 am

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Some VAs will gather together a team of subcontractors to handle the services they can’t. Others will create specific partnerships and work only with those partners. Recently a new type of VA practice has been popping up, multi-VA practices, where there is one team leader and many affiliates doing specific jobs.

A couple bits of advice when forming partnerships, creating a team, or joining a multi-VA practice. It is so important to research prospective partners and protect yourself, whether you are the team leader or one of the associates. Remember, your reputation is on the line and the people you connect your business name with will affect that.
When you enter into a multi-VA practice, or a partnership, you should first of all make sure that the person you are partnering with shares the same ethics and ideals as you. No matter how valid either one of your ideas are, if you can’t agree on how things are done your effectiveness with your clients and your reputation will suffer.

You should protect yourself in the event that something goes wrong with your partner and you are left holding the bag. Things happen. Sometimes emergencies come up or practices close up shop. Each contract you or your team leader comes up with for your client should clearly state who is responsible for what and who is liable for what. One way to do this is to create a joint-venture agreement, where rules, ethics and escape issues as well as liabilities are outlined in full before the partnership forms.

Being responsible and practicing due diligence when creating partnerships is a great way to market your business. It increases your visibility/exposure as well as your reputation.

Pam Sargant
Graphic Artist/Illustrator/Writer/Song-writer
Owner of Delaney Imaging
Author of Mother’s Survival Kit and Christmas Survival Kit (Coming Soon!)

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